UTIO Content
It writes the article, prepares each network's posts, checks the figures and publishes on schedule. You only approve.
Usual cost ranges in the Spanish market.
Metricool, Buffer or Hootsuite schedule what you've already written. The thing that costs money every month is writing it.
It doesn't publish a figure without a source. If it doesn't have one, it stops the campaign and tells you exactly which sentence still needs backing. It doesn't invent clients, cases or anecdotes either.
This sits at the top because it's the difference from "asking an AI for a post": whatever goes out under your brand can be read by a customer, a competitor or a journalist. Better a paused campaign than an invented figure with your logo on it.
A campaign isn't "a post": it's the article and everything that carries it, ready to approve.
It doesn't converse. It doesn't answer comments or messages, and a social media crisis isn't fixed with an editorial calendar. This agent writes, audits and publishes; talking to your customers is a different trade.
For conversations, there's the WhatsApp agent.
It publishes automatically to your blog, LinkedIn and Facebook. For Instagram and TikTok it prepares the reel, the copy and the image; you publish with one click and the link is logged with its stats.
Each person's LinkedIn is connected and the agent writes the way each of them writes: the manager doesn't sound like the engineer. And each person approves their own posts before they go out — nobody publishes in your name without your sign-off.
It looks at which campaigns brought visits and which didn't, and adjusts the calendar: more of what works, less of what doesn't. It never writes a format off for good: what doesn't work today may work with another topic.
On Business and Advanced, every morning the daily summary lands by email: what went out yesterday and how it did.
The monthly fee includes the AI up to the plan's volume and the tone adapted to your industry; if you need more, the unit is the campaign, at its price. Setup is zero if you build it yourself.
€49/mo
4 campaigns · 30 posts a month
Full first year: €588 · no setup
€129/mo
12 campaigns · 120 posts a month
Full first year: €1,838 · setup is 15% of it
€299/mo
30 campaigns · 300 posts a month
Full first year: €3,878 · setup is 7% of it
An agency doesn't fit in Advanced: it manages several brands at once. The Agency plan is priced per managed company, with a single panel and each brand kept separate.
Setup €290: your panel built, the first 3 companies connected and each brand's voice tuned.
Full first year with 3 companies: €3,878 · setup is 7% of it
The whole platform under your brand? That's UTIO Studio.
Nothing gets cut off: if you need more one month, an extra campaign is billed at €15 on Essential, €12 on Business and €10 on Advanced, complete and all-in. If it happens every month we'll tell you — the next plan up is almost always cheaper.
It publishes automatically to your blog, LinkedIn and Facebook. For Instagram and TikTok it prepares the reel, the copy and the image; you publish with one click and the link is logged with its stats.
That's the part we've worked on hardest: it doesn't publish a figure without a source. If it doesn't have one, it stops the campaign and tells you exactly which sentence still needs backing. It doesn't invent clients, cases or anecdotes either. And you approve every campaign before it goes out.
Recordings, transcripts, the agent's memory and the CRM are stored in Spain. Transcription and the language model run on our own servers, with fallback to European and US platforms under contractual safeguards; voice synthesis uses US providers under those same safeguards. We sign a data-processing agreement, and you can request export or deletion whenever you need.
No. Billing is monthly and you can cancel any time. If you leave, you take your numbers with you by portability, plus your CRM export and recordings. The 14-day trial doesn't ask for a card, so there is nothing to cancel either.
Tell us your website and a topic you'd like to talk about. The agent reads your site, learns your brand and writes the whole campaign.
We send the full campaign back by email: the article, the cover and the posts. No sign-up.
UTIO is the AI agent line of Universal Telecom, an operator registered with the CNMC.
